The conclusion of this 3 part series is no less satisfying than the first two. An excerpt:
His talk radio identity still larval, Beck was already displaying the skills that would make him a talk-radio lightning rod. "He always knew how to work people and situations for attention," says Penn. "He could pick the most pointless story in the news that day and find a way to approach it to get phones lit up. That was his strong point -- pissing people off. He was very shrewd on both the business and entertainment sides of radio. He's built his empire on very calculated button pushing."
Read the rest of part 3 here.
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